Chairman and Managing Director

Rod is a versatile management professional with over 35 years experience in Australia, New Zealand, the EU, China, South-East Asia, India, and the US. Having founded DC Strategy, he is considered one of the world’s foremost franchising, licensing and business network consultants.

Rod is a key advisor to many of Australasia’s leading branded networks, transforming smaller businesses into national and international chains and steering larger organisations in using: franchising, licensing, dealer and associated distribution models as a capital raising, management, HR and marketing tools.

Rod’s interests have also included roles as a franchisee in his early career, as a franchisor and in the last two decades as a sought-after board director of national and international networks.