The Challenge:

The past five years have seen unprecedented growth in the Australian home and residential investment loan market. The stimulus for such growth has been a combination of strong economic activity, recent government initiatives (eg first home buyer’s grant), and an ever-expanding population.

Whilst ANZ has prospered in this environment, the continued emergence of independent financial intermediaries, with their combination of fixed and mobile service capabilities, highlighted a strategic threat to the ANZ Mortgage Group’s continued growth within the mortgage sector.

The challenge for the ANZ Mortgage Group was to conceive and implement a strategic initiative that would involve the repositioning of their existing mortgage distribution strategy. Their aim was to maximise market penetration, continue growth of mortgage lending funds under management and strengthen their strategic position within the Australian mortgage market.