The
Challenge:
BankWest recognised
the franchise industry as providing
a potential niche market. They were
participating in this market but on
an ad hoc basis. They needed to develop
a structure to generate greater inroads
into the industry.
BankWest engaged
DC Strategy to undertake three
key tasks:
1. Document and recognise
the different risk structures of the
franchise industry to small business
2. Convey the message to senior management
at BankWest, reflecting the different
risk profile in the rates and packages
offered through the franchise offer
3. Differentiate the financial product
from those offered by other banks
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