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Boost
Juice is a chain of health-orientated
juice and smoothie stores. It sells
fruit and vegetable juices, smoothies,
muffins and yoghurt, which come with
an added “SUPER NUTRITIONAL SUPPLEMENT”
of one of five specially formulated
natural vitamin boosts. |
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The key challenges for Boost Juice were:
- Boost Juice was
established in only 2 locations
in South Australia
- It had an opportunity
for rapid growth to 200 stores across
Australia
- Other competitors
already in multiple locations
- Large food service
business were developing new concepts
to compete in this category
- Substantial capital
was required to achieve growth objectives
and
- The business
was operated from a home-office
by the proprietor living in Melbourne.
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