The Challenge
In the face of a third location opening in Brisbane, Bureaux had received several enquiries by individuals to take up the concept both nationally and overseas. The immediate challenge for the company was how to deal with these enquiries and subsequently how this growth would be managed and executed.
The company sought an expansion strategy which ensured every business lounge embodied the highest commitment to quality and customer service. The challenges Bureaux faced in achieving its growth objectives were:

• Developing a scalable business model that provided attractive returns for the owner operator
• Developing a structured sales process for securing new members
• Developing an alliance network which would benefit both the members and the Bureaux network
• Understanding the key issues in developing a franchised network within Australia and internationally
• Developing suitable operational systems and guidelines for franchisees