The Challenge:

The challenge for the Victorian Government was to realise the full potential of the entertainment software industry in Victoria. At the heart of this challenge was the need to correct the deficiencies in the entertainment software industry. Due to an absence of infrastructure that is required to support the development of games, talented people with unique ideas were unable to commercialise their concepts.

Victoria has a wealth of creative and technical resources capable of producing content for the global entertainment software industry. Despite this, and the significant growth in the entertainment software industry, the challenge was compounded by the ‘dot.com’ crash and the subsequent effect on the perception of ‘incubators’ from investors.