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The
Challenge:
Bescon
Industries superior
product had realised
signifi cant success
in the city of Melbourne,
and the company
was faced with the
opportunity to grow
market share and
enter new markets
through its retail
brand – Concreters
Warehouse.
The
challenges Concreters
Warehouse management
faced were:
- The high
costs of
distribution,
coupled
with the
increasing
pressure
on profi
t margins
and the
rate of
growth
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- Developing
a competitive
edge over
other decorative
concrete
providers
by building
the Concreters
Warehouse
brand
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- Developing
a distribution
network
to deliver
Bescon products
and increase
market share
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