The
Challenge:
De Costi Seafoods
desired further growth. Management
decided this growth could be achieved
via expansion in the retail market
with a concept modelled on a store
retailing a mixture of fresh and cooked
seafood.
The challenges this
plan held for the De Costi Management
team included:
• Only one
concept store had been established
– in CBD Sydney
• The existing store was under-performing
• The market was already catered
for by independent operators
• Company management resources
were stretched operating the existing
De Costi business
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