The Challenge:

Destiny was a successful small business with a concept ideal for franchising. Destiny management had competently developed the business and were accustomed to tackling issues single-handedly with success. This same single-handed approach was taken to the development of a franchise network.

Destiny established the framework of a franchise network that embraced the foundation of franchising, including some of the fine details. However, time unmasked a result that raised some questions as to the long-term feasibility of the franchise arrangement, for both the franchisee and franchisor.

Destiny had a promising future and the beginnings of a franchise network with three franchisees already on board. The challenge was to fine-tune the existing arrangement, convert the existing network and further develop the franchise strategy to ensure the best possible chance for a successful long-term future.