The Challenge:

Fernwood had experienced considerable success as a result of a sustained period of rapid expansion. The desire to leverage the brand to extend the network further was a reality but it was also recognised certain ‘growth’ pains had emerged as a result of the earlier successes. Entrepreneurialism, the necessary ingredient in any successful business, was creating pressure on the future scalability of the network to support the identified objective of 200 clubs. The core challenge was the evolution of the company infrastructure to support the next stage of growth and successful management of an increasingly large network of franchisees and company employees.