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Grill’d
is one of Australia’s
fastest growing hamburger
retail networks, offering
a healthy alternative
to what is currently
available in the market.
Simon Crowe, the founder
of Grill’d,
opened the fi rst
store in Hawthorn
in 2004 with a strong
focus on quality which
reached from the food
to the fi t out, people,
product, service and
branding. This foundation
created the opportunity
for growth and Grill’d
expanded to four stores
in Melbourne within
18 months. |
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The
Challenge:
In
March 2004, Grill’d
successfully started
its fi rst store
on Glenferrie Road,
Hawthorn, Melbourne.
Within months the
second store at
Malvern opened,
followed by two
others, duplicating
this success. The
founders knew that
they had a proven
formula and planned
to grow the business
into an Australia
wide network of
stores within 3
years.
The
key challenges for
Grill’d were:
- Developing
an organisational
structure
to manage
the growth
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- Access
to capital
to grow
the network
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- Developing
the business
model to
involve
owner-operators
in a business
built on
service
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- The business
needed to
continue
to develop
their processes
to scale
beyond the
initial
number of
stores
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- The business
had to have
the combination
of people,
brand, product
and service
offering
to attain
market leader
status in
a competitive
and growing
market
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