The Challenge:

As a mature business and a mature franchise network, having been franchised for nearly 20 years, Hannaford was facing many of the same issues faced by mature franchise networks:

• Stagnant Growth
• Intransient and inflexible franchisees
• Diminishing profitability

The changing face of the Hannaford business had resulted in some facets of the network no longer aligning with the overall direction of the company.
Many aspects of the network had remained relatively unchanged for a number of years and whilst still operational were not allowing the business to perform at an optimal level and realise its full potential.

The business was under-performing and lagging behind the performance targets set by the parent company.

In response, management created the ‘Review & Revitalisation’ project and allocated representatives from the key departments to obtain buy-in. The challenge was set to develop a go forward strategy to re-energise the organisation.