The Challenge:

Having successfully established one retail store, the challenge for Happy House was how to establish a national network of stores to control their branding throughout Australia.

With such a unique product offering and a lucrative, hungry market, presenting the brand in a consistent manner to build market presence was essential.

Happy House faced the challenge of replicating the success of the initial store over an entire network nationwide. Critically, Happy House recognised its ambitions for a rapid growth strategy and a desire to ensure strong brand management.

A further challenge was the consideration of the international strategy for the retail network and incorporating any relevant issues into the Australian network strategy.