The Challenge:

Healthy Habits was in a position to leverage its core expertise as a food retailer to dominate its category in the market. The core challenges confronting the organisation were the development of the growth strategy, brand positioning, business model, and infrastructural capability to achieve the objective of becoming Australia’s leading sandwich bar operation.
The commitment of the Healthy Habits team meant all areas of the business were being critically assessed to ensure the detail in the challenge was understood. The alignment of people, business mode, branding and operations were signifi cantly intertwined which ensured a solid foundation was being created for growth.