The Challenge
The key challenge for Koko Black was how to effectively structure and scale the group into a national network. This issue is faced by every business at the start of a growth trajectory and is the single most important issue for sustainable performance.

Koko Black is committed to the highest levels of team work, attention to detail, professionalism, and customer experience. This unwavering commitment added to the complexity of scaling the group given the unwillingness to compromise.

The successful growth of Koko Black envisages a network of company operated retail stores across Australia and a centralised production facility that combines core production with the opportunity for the consumer to experience Koko Black.