The
Challenge:
With
the success of the
concept store in
Shepparton, Paraffi
ne now seeks to
replicate the retail
offering throughout
Australia. Shepparton
is a large country
town with a population
of about 80,000
people. The Paraffi
ne concept needed
to be proven in
a metropolitan area
before implementing
the expansion strategy.
The challenges facing
Paraffi ne were:
- Fine-tuning
the business
offering
to a new
metropolitan
market
|
- Fine-tuning
the business
offering
to a new
metropolitan
market
|
- Establishing
an organisational
structure
within the
metropolitan
area
|
- Managing
the expectations
of the principal
from Denmark
|
|
