|
|
Sesame
Lane is a leading
childcare operator
in the Brisbane
region. The business
started from humble
beginnings, opening
their fi rst childcare
facility in Redcliffe
in 1987. Since then
the business has
fl ourished, now
operating a network
of 13 childcare
centres with clear
recognition as a
prominent brand
in the childcare
industry. |
|
|
The
Challenge:
Sesame
Lane had grown into
a substantial network
of childcare centres
and a prominent
brand in the industry.
The
challenges Sesame
Lane management
faced were:
- The industry
itself was
extremely
competitive,
made worse
with the
emergence
of large
corporate
childcare
centres.
As a result,
it was important
to develop
an appropriate
strategy
in response
to this
development
|
- Providing
existing
childcare
operators
with a structured
vehicle
for accessing
Sesame Lane’s
key operational
intellectual
property,
to enable
them to
remain competitive
|
- Maintaining
and developing
the competitive
edge of
Sesame Lane
among the
smaller
non-corporate
family based
centres
|
|
