The Challenge:

Tattersall’s venues maintain strong links with their original reasons for incorporation – they continue to be operated by the community, for the community. The inherent issues facing individual clubs include:

• Empowering key management teams to drive strategic planning
• Managing the competing needs of service offering and cost control
• Maintaining a competitive positioning in the broader macro environment
• Combating the impact of restrictive smoking legislation changes on gaming revenues and club financial stability

The central challenge was to provide a mechanism to aid club management teams, across the network, in creating and articulating, comprehensive long-range business strategies.