The Challenge
From its inception in 1990, Wrappings has grown to be one of the larger networks in the card and gift industry. Wrappings saw the opportunity to leverage its strengths, and needed to devise a plan to replicate the success of the existing business over a larger network in Victoria, and then nationwide.
The challenges facing Wrappings management were:

• The growth achieved to date appeared to have stagnated the prospect of future growth
• Developing a system to manage store performance without committing additional resources
• Developing a distribution system with the appropriate policies and procedures to ensure scalability