The Challenge:

Having dedicated the period between 1998 to 2002 to the research and development of WRDI®, the management team of WRDI was confronted with a critical business challenge: the Corporatisation of the WRDI product and service offering.

This necessitated WRDI developing and implementing a business model and corporate strategy that would enable the WRDI® product and service offering to maximise its penetration within the corporate marketplace.