Camy’s Chargrill Chicken
Success Story
Flavours Across Continents and Generations
Since its humble beginnings in 2016, Camy’s Chargrill Chicken has transformed from a cosy, family-centric restaurant into a thriving franchise with multiple locations across Eastern Australia.
Founder Cameron Khilla envisioned creating a “happy place” where people could enjoy high-quality chargrilled chicken in a welcoming, positive atmosphere. Camy’s quickly captured the hearts of customers with its unique blend of authentic flavours inspired by culinary traditions spanning the Middle East to South America. Each recipe carries the warmth of heritage, passed down through generations and perfected with a modern touch.
We’re Growing Rapidly Across Australia
From Family Hub to Franchising Success
In 2021, Camy’s partnered with DC Strategy to launch a franchise sales and recruitment campaign, aiming to attract entrepreneurs eager to join a growing network. This move marked a significant milestone, allowing the brand to extend its reach beyond Sydney. Since then, Camy’s had expanded to 11 locations, including Green Square, Surry Hills, Mascot, St Leonards, and Macquarie Centre.
Challenges Faced
Camy’s encountered several challenges on its growth journey, including:
Scaling operations while preserving its unique brand identity and commitment to quality.
The pandemic delaying the launch of its franchise model, originally planned for September 2021.
Maintaining high customer satisfaction through takeaway and delivery services during lockdowns.
Strategic Support for Camy’s Growth
DC Strategy worked closely with Camy’s Chargrill Chicken to develop a tailored plan that supported its growth while staying true to its brand values and commitment to quality.
Developing a Scalable Franchise Model: A robust franchise system was designed to facilitate growth while preserving Camy’s authentic brand experience. This comprehensive approach included detailed operations manuals, financial frameworks, and commercial policies to ensure franchisees had a clear roadmap to success.
Navigating Legal Requirements: DC Strategy managed the complexities of legal compliance, from drafting franchise agreements to preparing disclosure documents. This thorough approach safeguarded Camy’s interests throughout the expansion process.
Targeted Recruitment and Marketing: By defining the ideal franchisee profile and implementing a strategic marketing plan, DC Strategy helped attract candidates who resonated with Camy’s vision. The recruitment process was structured to ensure quality partnerships from the outset.
Ongoing Strategic Support: Beyond the launch phase, DC Strategy continued to provide valuable guidance, helping Camy’s adapt to challenges and seize new opportunities as the brand grew.
Partnering with DC Strategy has been a great experience. Their support and knowledge have helped us grow Camy’s in a way that feels true to who we are. It’s not just about expanding the business. It’s about sharing our love for food and bringing people together in a way that feels like home, a 'happy place'.
- Cameron Khilla, founder of Camy’s Chargrill ChickenAchievements and Milestones
The collaboration with DC Strategy delivered impressive outcomes, including:
Successfully launching Camy’s franchise model in 2021.
Securing the first franchisee in 2022, marking a significant milestone in the brand’s expansion.
Implementing technological enhancements, such as self-ordering monitors, to improve customer experience and streamline operations.
Achieving steady growth, supported by a two-year expansion plan aimed at establishing new locations across Sydney and beyond.
Current Locations
What’s Next for Camy’s?
The journey is far from over, and Camy’s Chargrill Chicken is looking toward exciting new horizons:
Domestic Growth: Expanding into new markets across Australia, bringing its signature flavours and welcoming atmosphere to more communities.
International Franchising: Continuing to attract passionate franchisees who share the brand’s vision of creating a “happy place” where quality food and community come together
Growing with Purpose
With its expansion plan in full swing, Camy’s Chargrill Chicken aims to continue sharing its unique flavours and welcoming atmosphere with more communities across Australia. Cameron Khilla’s passion for creating a “happy place” remains the driving force behind the brand’s ongoing success, and we’re proud to be part of their journey.
Are you ready to own a Camy’s Chargrill Chicken franchise? Get started today.