Mathnasium
Success Story
Unlocking the Maths Potential of Aussie Kids
Mathnasium was built on a simple idea: there’s a better way to teach maths.
In the early 2000s, education pioneers Peter Markovitz, David Ullendorff, and Larry Martinek came together to close the gap between how students learn and how maths is taught in schools. Together, they developed the Mathnasium Method, a personalised, engaging approach that helps students build strong foundations and real confidence in maths.
In 2002, they opened the first Mathnasium Learning Centre in Los Angeles, and by 2003, the franchise model was launched. Since then, Mathnasium has grown into a global education brand with more than 1,100 centres across five continents, trusted by over a million parents worldwide.
As part of its international growth, Mathnasium partnered with DC Strategy to support its expansion into the Australian market. Together, we successfully localised the program to meet national education standards while preserving the high-quality instruction and student outcomes that define the Mathnasium Method.
Nationwide Growth Fuelled by Marvellous Maths
Bringing the Mathnasium Method to Australia
In 2018, Mathnasium launched in New South Wales, marking the start of its expansion into the Australian market. The brand’s proven approach to maths education, focused on individualised learning and aligned with the Australian Curriculum, quickly resonated with families.
With strong enrolments and a clear need for high-quality maths support, the first centre exceeded expectations and paved the way for further growth.
Challenges Faced
Mathnasium encountered several challenges on its growth journey in Australia, including:
Adapting its curriculum to align with Australian education standards and the national curriculum.
Recruiting and training franchisees who could deliver the Mathnasium Method™ with consistency and care.
Building brand awareness and trust in a new market through targeted marketing and local engagement.
Maintaining educational quality while expanding to new locations at scale.
Partnering for Local Success
To bring the Mathnasium brand to more Australian communities, the team partnered with DC Strategy. This partnership helped localise the franchise model, attract high-quality franchisees and lay the groundwork for a scalable network.
DC Strategy provided expert support through:
Franchise Strategy and Development: Designed to support national growth while maintaining Mathnasium’s high standard of educational delivery across all centres.
Navigating Legal Requirements: Provided guidance on the legal foundations of the franchise model in Australia, including franchise agreements and disclosure documentation, ensuring a compliant and secure framework for expansion.
Targeted Recruitment and Marketing: Executed strategic campaigns to attract purpose-driven franchisees aligned with Mathnasium’s mission and values.
Ongoing Operational Support: Delivered practical support and expert guidance to help the brand navigate challenges, strengthen operations and pursue new opportunities as the network expanded.
DC Strategy has been an incredible partner in bringing the Mathnasium Method to life here in Australia. Their deep understanding of the local market and hands-on support made a real difference as we adapted our model and started building meaningful connections with families and franchisees.
- Tim Newman-Morris, President of LPI Group of CompaniesAchievements and Milestones
Since entering the market, Mathnasium has grown to 11 learning centres across Australia, with locations in New South Wales, ACT, Victoria and Queensland.
The program continues to deliver real outcomes for students, including:
Improved confidence and problem-solving skills
Support aligned to the Australian school curriculum
Positive engagement with schools and local communities
Franchisees are supported by a trusted global brand, a structured onboarding process and ongoing resources that enable them to focus on delivering impact.
Current Locations
What’s Next for Mathnasium?
The journey is far from over, and Mathnasium is focused on reaching even more students and communities across Australia.
National Expansion
With the combined support of LPI Group and DC Strategy, Mathnasium aims to grow to 90 learning centres nationwide, with immediate opportunities available in South Australia, Western Australia, and other key markets.
Empowering More Students
As demand for supplemental education in maths and STEM subjects continues to rise, Mathnasium remains committed to helping students build confidence, improve numeracy skills and achieve their academic potential.
Championing Maths Confidence
With its growth plans gaining momentum, Mathnasium remains focused on what matters most: helping children develop a true understanding of maths and the confidence to succeed, both in school and in life.
We are proud to support Mathnasium as they grow their footprint across Australia and bring the Mathnasium Method to more communities, one student, one centre and one breakthrough moment at a time.
Are you ready to own a Mathnasium franchise? Get started today.