Diggerland Playcentre

Availability: Australia-wide

INVESTMENT RANGE: $650,000 - $800,000

About Us

At Diggerland, we create immersive construction adventures that engage children’s hands, bodies and imaginations. Designed for ages six months to seven years, our Dig, Build and Ride zones invite children to excavate real sand, steer mini machines, move materials and build ideas of their own.

Our Braeside location brings the experience together across a 125 sqm sandpit holding 50 tonnes of sand, mini excavators, rotating cranes, ride-ons, building activities, parties and a family-friendly café.

By July 2026, more than 12,000 play sessions had been booked and 169 birthday parties hosted. We are now growing Diggerland with franchise partners who want to create memorable family destinations in communities across Australia.

Why Us?

Diggerland offers a large-format family entertainment opportunity built around a recognisable Dig, Build and Ride construction experience.

  • An Immersive Construction Adventure

    Our connected play zones give children an active role in the experience. Sand, machines, blocks and construction activities provide different ways to dig, build, ride and imagine within one venue.

  • Designed for Several Stages of Early Childhood

    Diggerland is created for children aged six months to seven years, with age-appropriate areas and open-ended activities that can offer new challenges as children grow.

  • Several Revenue Streams Under One Roof

    Play sessions, all-day entry, construction-themed birthday parties and café sales give franchise partners several ways to serve families through one location.

  • Early Customer Response

    More than 12,000 play-session bookings and 169 birthday parties within the Braeside location’s first eight months show how families have responded to the Diggerland experience.

  • A Recognisable Local Family Destination

    Diggerland combines everyday play, celebrations and parent-friendly facilities in a venue designed to build strong relationships with families in the surrounding community.

  • Support from Site Selection to Launch

    Franchise partners receive guidance across site selection, fit-out, equipment, training, launch preparation, operations and local-area marketing to help them deliver a consistent Diggerland experience.

A/NZ Opportunities

Global Opportunities

Join the Diggerland Network

We are looking for hands-on franchise partners who want to create an engaging family destination in their community and deliver the Diggerland experience with care and consistency.

Ready to get started? Let’s talk about bringing Diggerland to your community.

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